What Is Article Schema Markup?
Article schema is JSON-LD structured data that identifies your page as a piece of journalistic or editorial content to Google. It communicates key metadata — title, author, publisher, publication date, and featured image — in a machine-readable format. Article markup is a foundational E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signal that helps Google understand and trust your content.
Article vs BlogPosting vs NewsArticle
Google supports several Article subtypes: Article is the generic type suitable for any editorial content. BlogPosting is specifically for blog posts and informal editorial pieces. NewsArticle targets time-sensitive news content and is required for Google News eligibility. TechArticle is designed for technical documentation and how-to guides. Choose the most specific type that fits your content.
How to Generate Article Schema
Select your article type, enter the headline (must match your H1 exactly), fill in the description, canonical URL, author name, and publisher organization. Set both the published and modified dates — the modified date is especially important for evergreen content you update regularly. Provide a featured image URL with dimensions at least 1200x630px for maximum rich result eligibility.
The Role of Article Schema in E-E-A-T
Google's quality raters look for clear authorship signals when evaluating YMYL (Your Money, Your Life) content. Article schema with a named author, linked to a Person schema with credentials and social profiles, creates a connected authorship graph that strengthens topical authority. Publisher information with a valid logo further establishes organizational credibility.
Article Schema and Google News
For NewsArticle markup specifically, the datePublished field is critical — Google uses it for freshness ranking in News surfaces. Ensure your dateModified updates automatically on content revisions. Include a high-quality image as Google News requires article images of at least 696px width for full eligibility in the news carousel.